How I increased my Pinterest views from 7,000 to 75,000 per month in three months - without using Tailwind.

26 January

Pinterest Views

Chances are that if you blog regularly, you've heard that Pinterest is a great way to get traffic to your blog. This completely baffled me until recently, when I started my own business and decided to get serious about getting myself out there.

At this point, I used Pinterest the way I think most people do - pinning lots one day and then forgetting it existed for a few weeks. My account was set up as a business account and I had enabled Rich Pins and "Pin It" buttons, but that was it in terms of my attempt to use Pinterest for my blog.

I knew that Pinterest would be important in getting the help I had to offer out there, but everything I read recommended Tailwind or Board Booster, both of which I was reluctant to use.

In mid-October, I put out a plea on Twitter for anyone who had grown their Pinterest without using the above, and I was recommended a post by the amazing Hannah and Fitness, which you can read here.

I started using a strategy

Hannah shared her posting strategy, which turned out to be the advice I was looking for all along! You can read Hannah's blog post for her exact strategy, and here's mine, which is very similar.

Every morning and evening:

Pin between 5-10 pins from my homepage

Search for a relevant topic and pin 5-10 of the results
Repin my own pins to different boards, including group boards

This takes about 10 minutes each time I do it, so not long at all! The amount I pin depends on how much time I have to spare; sometimes I'll miss a day but end up on Pinterest for an hour the next, it all balances out.

When I first started, I only had a few blog posts to share, so I only repinned them once a day.
Following this routine has definitely helped me to be more consistent in my use of Pinterest and is the main thing which has increased my page views.

I joined some group boards

I was really reluctant to do this for a while, as a lot of the instructions to join group boards can seem intimidating and the rules seem really strict (what if I forget to pin someone else's pin by mistake!?) but joining group boards has definitely upped my game when it comes to Pinterest.

Don't be scared to contact the group admin to request to join, the worst that will happen is that you'll be told "no" or won't get a reply.

Make sure that the group boards you join are relevant to what you want to pin and that you follow the rules.

I optimised my blog post images for Pinterest

I don't really use Pinterest for this blog as it's more personal, so I have kept the pictures I use here as normal photos of my outfits and you know, pictures of beetroot lattes and avotoast.

But if you follow me on Pinterest or you've visited the Easy As VAT blog, you'll know that I use the long Pinterest images with a nice photo and the title of the blog post over there, similar to the one I've used in this post to give you an example.

I use Canva to make these, it's really easy to use and you can use your previous image as a template for a new one, so you don't have to start from scratch every time.
It definitely took time to work out how to make attractive pin images (my first ones were awful!) but I think I've mastered it now.
Canva is also free to use!

I discovered a crafty way to find good keywords for my pin captions and board descriptions.

This is something that has really helped me gain followers, and it's so easy to do!

I currently only have 152 followers, but last month I had about 90, so my follower count has grown quickly and consistently since putting this method into place.

So basically, if I'm creating a new Pinterest board or uploading one of my own pins, I'll search for that topic first to see what else users are searching for in relation to it.

So if I was making a new board about tax, I'd search for it on Pinterest and see the following:

Screen Shot 2018-01-26 at 17.09.23
Then I'd use the related search terms to name and write the description of my board.

For example:

Board name: Tax For Self-employed

Board Description: How to do your tax return, income and deduction tips for self-employed.

I also use this technique when I'm writing the descriptions for my own pins.

This means that if anyone searches for tax or any of the related terms, my pins will be near the top. Magic!

I only started doing this (and changed all my existing boards) at the beginning of January and that's when my follower count started increasing daily, so I think it's worked really well.

And that's it, really. My views and followers have increased so much since I put these actions into place.

Have you tried any of these methods? Did they work for you?

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