You Are What You Tweet

22 March


Today I wanted to talk about something that's been on my mind for a little while now. I hope that you understand the message I'm trying to put across and don't take it the wrong way.

Lately I've noticed a lot of people on Twitter, specifically bloggers, subtweeting other bloggers/YouTubers or complaining that they're not getting the recognition they deserve. And it really grates on me.

I really and truly understand that it's annoying and frustrating to feel like you're getting nowhere with your blog, especially when there are people you perceive to be doing thing the "wrong" way or not working as hard as you gaining followers and brand recognition by the hour.

However, I find it very unprofessional for bloggers to broadcast this on social media. Yep, unprofessional. Because surely if you're concerned with numbers, sponsors and how other people in your field are doing, you want your blog to go somewhere, maybe even become your full time job one day. And that's great. So, here's why I think it's unprofessional.

At work, would you complain to a client or customer that you were always being overlooked, and that your colleague kept getting promoted even though you worked twice as hard, and that it just isn't fair? No, you wouldn't. Or at least, I hope not!

But when you whine about these things on Twitter in relation to your blog or channel, you're doing the cyber equivalent of that. Your followers are basically your customers. If I like someone's blog, I tend to follow them on most social media platforms, and so do lots of others.

By complaining about your following, you're kind of implying that your current audience isn't good enough. Also, not everyone who follows you is a blogger, so blogger politics or the behind the scenes stuff isn't that interesting to them. I mean, I blog and make videos and seeing moany tweets about stats is a turn off for me, so it must be doubly boring for non-bloggers.

There's a reason why Zoella, Tanya Burr et al. are so successful; they seem like positive girls who are sharing their life with their audience. They come across as natural, and you don't see much bellyaching about stats or followers from them. I see the same bloggers tweeting about not achieving success all the time, and I really do think that's part of the reason that they maybe aren't moving forward in the way that they want to. Most people don't want a timeline full of negativity and self-pity, and is it really the "brand" you want to show to potential collaborators?

This leads me on to my next point: bitching about fellow content creators. It's just so high school. I find it strange (but also, not at all strange) that as soon as someone reaches a certain following, the blogging community seems to kind of turn their back on them and snarky subtweets start flying about. Not the case for everyone, but just something I've observed over the years.

Shouldn't we be happy when people doing the same thing we are do well? Shouldn't we use it as inspiration? I think so.

Anyway, I think the point of this extremely long post was just to say; think about what you say on social media. I'm not by any means suggesting censoring yourself, or sanitising your Twitter for the sake of stats - after all, the great thing about social media is the ability to share our personality and what makes us unique. But maybe think twice before posting that bitchy tweet about another blogger, or bemoaning losing a follower on Instagram.

What do you think? Does it annoy you when your timeline is full of negativity, or do you disagree with me? I'm always interested to hear other opinions, so feel free to leave me a comment!

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